McFARLANE/SENDAK SIGNING IN NEW YORK A 'WILD' SUCCESS
Where the Wild Things Are Figures Off to a Hot Start
October 18, 2000
Todd McFarlane and Maurice Sendak, writer/illustrator of the classic children's book Where the Wild Things Are, held a successful signing Oct. 12 at the FAO Schwarz flagship store in New York City to celebrate the launch of the book-based action figures from McFarlane Toys.
Hundreds of fans of both Todd and Maurice attended the signing, which was held on FAO's second floor from 4 to 6 p.m. At one point, the line snaked completely around the second floor. Attendees were stunned by the quality of the new Wild Things action figures and FAO nearly sold out of its initial stock. Fans had Todd and Maurice sign figures and books.
Alan Marcus, vice president of public relations at FAO, called the event "a grand slam."
Everyone in line got a chance to have stuff signed and to chat and have photos taken with Maurice and Todd. Fans included several members of the Spawn.com message board community and the Spawn action figure from the Spawn World Tour even made an appearance.
Steve "the Victim" Hamady, operations manager of McFarlane Design Group, called the signing "a complete success."
"It was definitely a different crowd than our normal signing," he continued. "While there were some Spawn fans there, a lot of the people came because they had been touched by Maurice's work when they were children and were excited to finally see such detailed figures of his characters."
As is his custom, Todd hung around after the signing was officially over to make sure no one was left out. In addition to the new Wild Things figures, fans bought armloads of Spawn and Movie Maniacs toys at FAO to be signed by McFarlane.
Prior to the FAO signing, Todd visited Times Square and the home of MTV and VH-1. There he spent time with reporters from both networks, talking about all things music, including Janis Joplin, Beatles, Jim Morrison and Kid Rock. The VH-1 information went out Monday via fax to their network of radio stations across the country. Be on the lookout both at www.mtv.com and on the Music Television station for their interviews, which should appear early this week.