First ActionMcFarlane Series in Full Detail Aug. 29
Friday, August 22, 2003

We've been hinting around and talking about it for months. NASCAR. Internally, we've been very excited with the creation of a new company -- ActionMcFarlane -- that's producing and selling these driver action figures.

ActionMcFarlane is made up of McFarlane Toys and our new partners at Action Performance.

Our first action figure line as a company will be NASCAR: Series 1 ... and it's a doozy. The line features:

There will be mass market as well as specialty versions of each NASCAR driver, each version featuring a different uniform and base. The mass-market versions will hit retail shelves first in September, followed by the specialty versions about a month later.

In the meantime, to celebrate the impending arrival of one of the greatest lines of NASCAR memorabilia ever to be created, we're doing a full online feature.

On Friday, Aug. 29, will have an overview of the upcoming line, including figure specs, additional photography, where to buy lists and QuickTime VRs, among other things.

Check it out next Friday at