JIMI HENDRIX IMMORTALIZED BY McFARLANE TOYS
Figure of 'Greatest Guitarist' Slated for November Release
Friday, October 10, 2003
Dubbed the greatest guitarist ever, the legendary music of Jimi Hendrix has spanned time, age and culture. With multi-platinum and gold albums to his credit and the prestigious title of "Greatest Guitarist of All Time" by Rolling Stone magazine among his many musical attributes, it's hard to dispute Jimi's influence on rock 'n' roll and pop culture.
To further immortalize this rock icon, Experience Hendrix L.L.C., the family company dedicated to the preservation and promotion of the Hendrix legacy, has joined forces with McFarlane Toys to create a collectible figure of Jimi Hendrix. Working to keep the spirit of Jimi alive through music, education and community involvement, this venture is an opportunity to create a tangible memento for Hendrix enthusiasts to enjoy. The action figure is set for release in November, 37 years after the Jimi Hendrix Experience was formed in London on Oct. 12, 1966, and in celebration of what would have been Jimi's 61st birthday on Nov. 27.
This beautifully rendered and intricately detailed 6-inch action figure will come in both a deluxe boxed set and a standard clamshell package. The boxed set includes guitar and a custom base, memorializing Jimi's iconic stage presence at the historical concert near Woodstock, NY, in August of 1969. The life-like figure re-creates the persona of Jimi, dressed in his blue velvet pants and white fringed shirt, with the familiar scarf tied around his hair and another wrapped around his left leg. With his left-handed guitar strapped around his neck, the performer is leaning back from his mic stand in front of two amplifier stacks. The message spoken by this rendering is made clear by the raised hand of the guitarist, giving the "peace" sign to his adoring crowd. The base replicates an authentic section of the wooden stage with metal framing and a cloth awning. The scene is made complete with guitar effects pedals placed on the stage. The standard figure will include a guitar, smaller stage section, one amp stack, mic, mic stand and guitar effects pedals.
"We are thrilled to work with McFarlane to create quality action figures that fans of all ages can enjoy," said Janie Hendrix, Jimi's sister, and CEO and President of Experience Hendrix.
The Jimi Hendrix figure will be available at major music and specialty retailers as well as some toy retailers, and should sell for around $12 to $15, with the boxed set selling for about $20.
Experience Hendrix is a family-owned company formed by Jimi's dad, Al Hendrix. The company is now overseen by Jimi's sister Janie Hendrix (President and CEO) and their cousin Bob Hendrix (Vice President). For more information on Experience Hendrix events and news, visit their Web site at www.jimihendrix.com.
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