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PLENTY OF 'LIGHTS, CAMERA, ACTION' ACTION AT THE McFARLANE OFFICES
Three TV Crews & ESPN Radio Visit for Five Days of March (Media) Madness
Friday, March 12, 2004

The media knocking on your company's door can be either good or bad news. For Todd McFarlane and the McFarlane Companies, the lights, cameras and microphones are (almost) always welcomed with open arms.

From March 8 through 12, three different TV crews stopped in, two of which were filming for major national networks. A third, local TV crew interviewed Todd for two separate shows and a newspaper article for a sister publication. Additionally, Todd did an interview with ESPN Radio's Sports Brothers on Thursday evening about the state of hockey and sports in general.

The first group was from American Movie Classics' Monsterama show that airs on the Monsters HD Channel (high definition) on the VOOM network. A crew of four showed up as soon as the doors opened on Monday complete with a high-definition camera plus a tripod and frames to set it up on, much like a mini-Hollywood set. The sound and camera guys also brought plenty of lights and lighting accessories to film a 10-minute documentary about Todd and his history with "cool" monster toys. It was one of the most in-depth shoots ever done in our offices, and the first ever in high-def. The crew was here for most of 11 hours filming Todd and many of the classic and current Monsters Playsets, McFarlane's Monsters, as well as Movie Maniacs and Spawn figures. Yes, it can take several hours of filming, plus many more hours in the edit booth to create a five to ten minute interview segment!

Following the hockey incident between Vancouver's Todd Bertuzzi and Colorado's Steve Moore, the Phoenix NBC Affiliate, KPNX Channel 12, stopped in for an interview with Todd. (Check out ESPN.com if you're not familiar with what happened.) The reporter, who also writes for The Arizona Republic, wanted to speak to Todd based on Todd's position as a well-educated fan of the game. Todd and Brahm Resnik spent about 30 minutes discussing hockey and the incident. The interview aired this morning (Friday, March 12) and may also result in an article in the Republic as well as a segment on a weekend sports show.

Finally, last but certainly not least, Fox Sports Net stopped by on Friday to interview Todd for a show called The Sports List. The new 30-minute series will debut on May 17, and feature hosts counting down the "Top 10" on a variety of sports-related topics (Greatest Running Back of All Time, The Best Sports City, or Best Sports Movie, for example). The series will incorporate athlete and celebrity opinions, and each selection (1-10) will be supported by a combination of video clips, interviews, stills, etc. related to that topic. The Sports List will be comprised of celebrity guest sound bites, classic action footage, and memorable still photos threaded together to create a slick, fast-paced show. That, of course, is where Todd and McFarlane Toys steps in. Todd will be asked his Top 10 opinions for a variety of episodes, as well as provide a bunch of McFarlane's Sports Picks figures to accompany the lists. More details to come as we get closer to the program's debut.

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