YANKEES HOST FIRST SPORTS PICKS NEW YORK IN-STADIUM PROMOTION
Young Fans To Get Special Jeter/A-Rod Two-Pack During Sept. 1 Game
Friday, March 19, 2004
The New York Yankees have announced a McFarlane's Sports Picks in-stadium promotion featuring a Derek Jeter and Alex Rodriguez custom 3-inch action figure two-pack.
It will be given away on Sept. 1 to the first 18,000 fans ages 14 and under through the gates. This is the first McFarlane Toys giveaway for any Major League Baseball team and marks the figure debut of A-Rod in a Yankees uniform. Both A-Rod and Jeter will be in pinstripes.
"We are looking forward to providing something new for young Yankees fans," said Todd McFarlane. "And free stuff that happens to commemorate the team captain and their newest superstar is a great way to do that."
Debbie Tymon, the Yankees' Vice President of Marketing, said "the Yankees are excited to be the first in the Majors to partner with McFarlane Toys for an in-stadium promotion. We wanted a unique item and having this specially created two-pack of figures is a great way to both honor Derek and Alex as well as start a new tradition at Yankee Stadium for our fans."
McFarlane Toys recently announced another stadium-exclusive promotion with the Houston Rockets, featuring a 3-inch Yao Ming to be given away in April at the Toyota Center. For more details, click here.