Mahovlich, Cournoyer, Cheevers debut in hockey legends figure line
Monday, April 12, 2004

McFarlane Toys has secured a licensing agreement with hockey legend Marcel Dionne. Dionne is working in partnership with several of hockey's greatest players who will be featured in upcoming McFarlane's Sports Picks NHL classics action figure series.

These figures will debut in September at retailers worldwide and will be featured in McFarlane's signature action poses with authentic, on-ice equipment including National Hockey League team marks.

The Sports Picks NHL line was announced last week, with the signing of a licensing agreement with hockey Hall of Famer and all-time scoring leader Wayne Gretzky. Gretzky will have two action figures in the line (as previously announced). The other players to be included are:

"Creating an action figure series representing classic hockey players was one of my main goals when I started the McFarlane's Sports Picks lines," said McFarlane Toys founder and CEO Todd McFarlane. "Now, with the help of legendary players such as Marcel Dionne and Wayne Gretzky, we've begun to make that goal a reality."

"We're very pleased to be working with McFarlane Toys," said Marcel Dionne, president of Marcel Dionne Enterprises and a Hall-of-Fame player himself. "Todd has so much passion for the world of hockey and how better to bring the hockey legends to the McFarlane's Sports Picks NHL classics line."

The licensing agreement allows McFarlane Toys, which is an official NHL licensee, to produce action figures ranging in size from 5 to 18 inches, and includes worldwide distribution.