SPAWN.COM NEWS

McFARLANE ACTION FIGURES TO SPORT NEW PACKAGING
Streamlined Design Aimed to Please Retailers, Collectors
Friday, May 18, 2007

In an effort to make our toys more retailer-friendly, our new packaging department spent the early part of the year working on streamlining our somewhat standard clamshell packaging. They wanted to allow the packaging to reveal more of the figure, while providing more information in a smaller overall footprint. The reduction in the overall footprint will allow us to squeeze an extra "stripe" into some stores, or possibly get a solo stripe into a store that doesn't currently carry our product.

We'll debut the new packaging this summer. The first Sports Picks line to feature the new packaging will be NFL Legends 3, but we'll be "testing" it at Colorado Wal-Mart stores with a limited re-release of our original John Elway figure from NFL Legends 1.

Here's a look at the Elway re-run figure in our new streamlined packaging. The figure itself is the exact same one we released three years ago, but the packaging has changed radically. For you diehard collectors, we will be offering a few hundred of these Elway figures in our physical and online stores later in the summer. Here's a look at the Elway figure, and some comparison shots with previous products so you can compare scale:

>>NEW SPORTS PACKAGING (6 images)